Profile
Seven sliders capture core taste sensations: Rich, Bitter, Salty, Sour, Spicy, Sweet, Umami. No essays. No quizzes.
Stop staring at 2,000 reviews. SmackLip turns your tongue into a profile and recommends the specific dishes you'll love at the restaurants near you.
A single star can't tell you the carbonara is incredible and the salmon is overcooked. Reviews are filtered, faked, and weighted toward whoever shouted loudest. Star ratings answer the wrong question.
SmackLip rates the dish, not the restaurant. The recommendations come from people whose tastes match yours — not the average of 4,000 strangers.
Spend three minutes setting up your SmackLip Basic Profile™ — seven sliders that capture how you actually taste food. After that, SmackLip stops asking where do you want to go? and starts answering what should I order?
Seven sliders capture core taste sensations: Rich, Bitter, Salty, Sour, Spicy, Sweet, Umami. No essays. No quizzes.
Open the app at any participating restaurant. SmackLip surfaces the dishes that match your profile — each with a Tongue Rating™ specific to you, not a star average.
After your meal, slide a few rubric-driven questions ("How was the salt?"). The engine improves your profile and the dish's score in the same pass.
Slider-based, rubric-driven, and structurally hard to fake. Every Tongue Rating is calculated against your taste profile — so a 4.8 means you will love it, not that strangers averaged a 4.2.
A single restaurant rating can't capture a 40-item menu. SmackLip tells you the carbonara is incredible and the salmon is overcooked.
The more dishes you rate, the more refined your recommendations become — SmackLip learns your tongue with every tap.
Set your price range. SmackLip won't push a $90 entrée when you're looking for casual.
Add your friends. SmackLip finds restaurants where every person — including the picky vegetarian, the carnivore, and the gluten-free friend — will love at least one dish.
Six extra dimensions that go beyond the 7 free flavor axes — the physical, preparation-level qualities that make a dish feel right:
$3.99/mo · $29.99/yr
Snap a label, get a personalized score, build your cellar. SmackLip learns your wine palette the same way it learns your food preferences.
$1.99/mo · $14.99/yr
Alerts on allergens and religious-observance constraints at launch. Potential food–drug interaction alerts for diners on certain medications are coming in a future release.
SmackLip re-checks your profile each year. Recommendations follow you — not the other way around.
That's all it takes to start eating better.
Rich, Bitter, Salty, Sour, Spicy, Sweet, Umami — the dimensional taste graph.
That's the entire onboarding. No essays, no quizzes — just sliders.
Across 51 Bay Area cities at launch. More cities rolling out.
Basic Profile is free, forever. Recommendations are free. Rating is free.
One in eight Americans is food-insecure. SmackLip exists to help people love what they eat — and we don't think that should stop with people who can afford it. And our partner restaurants now use SmackLip to cut food waste at the source — keeping perfectly good food on plates and out of dumpsters.
Starting the day SmackLip launches publicly, 1% of every dollar of revenue goes to food-bank partners working in the cities we serve. Not 1% of profit. Not "if we can." 1% of revenue. Every year. Audited and reported on this site.
SmackLip ratings are slider-based and rubric-driven. No free-text essays. No review-bombing. No astroturfing. Just structured signal — for the conscientious chef.
A SmackLip team member will walk you through dish-level analytics, the targeted offer engine, and onboarding for your restaurant.
Join the waitlist and we'll let you know when SmackLip opens up in your city.
SmackLip recommends the specific dishes — not just restaurants — that you, personally, will love. You spend three minutes building a SmackLip Basic Profile™ across seven taste axes. After that, SmackLip surfaces dish-level recommendations at the restaurants near you, each with a Tongue Rating™ that's calibrated to your taste, not the average reviewer's.
Yelp and Google Maps rate the restaurant. SmackLip rates the dish. They average 4,000 strangers' opinions; SmackLip weights the opinions of people whose tastes match yours. Their reviews are free-text and easy to fake — Yelp removed 47,900 reviews in 2024 alone. SmackLip ratings are slider-based and rubric-driven, which is structurally harder to manipulate.
Free forever for the basics. The free SmackLip Basic Profile™ includes the 7 Taste Dimensions, unlimited dish ratings, dietary preferences, and basic Discover — no caps, no metering. Wine and Beer are not part of the free tier.
Optional paid modules unlock the extended My Proud Palate™ (six additional preparation-level axes: Firmness, Crispness, Char & Smokiness, Funkiness, Doneness, and Sauciness), plus separate Wine and Beer pairing modules. Modules start at $1.99/mo individually, or $5.99/mo for the everything bundle. Launch promo: take the everything bundle for $2.99/mo for the first 90 days.
Yes. Taste Buddies™ lets you add your friends and finds restaurants where every person in the group will love at least one dish — including the picky vegetarian, the carnivore, and the friend with celiac. No more "where do you want to go?" loops.
The taste profile feeds dietary-safety alerts on allergens, gluten, religious-observance constraints, and potential food–drug interactions for diners on certain medications. Set it once, see it everywhere SmackLip recommends.
SmackLip is in private beta on iOS TestFlight, with 1,020+ restaurants seeded across 51 Bay Area cities at launch. Additional metros are rolling out — join the waitlist above and we'll tell you the moment we're live in your area.
SmackLip's menus come from two sources. Many are crowdsourced from real diners who've already rated dishes; for newly added or smaller restaurants — where no one has rated yet — the app starts with a suggested menu generated from the restaurant's name, cuisine, and location. These AI-suggested dishes are clearly marked with a small "AI" tag inside the app so you always know what's confirmed vs. what's a best-guess starter menu. They're a placeholder, not a promise — never substitute them for a quick check with the restaurant before ordering.
If you spot a dish whose name or description is off, tap the Edit pencil next to it. If a real dish is missing, add it from the Find / Add affordance at the top of the menu. Your fixes are shared back to every other SmackLip user instantly. The more diners correct, the more accurate every menu becomes — for you, your Taste Buddies™, and everyone after.
The restaurant dashboard gives you dish-level analytics, structured rating data, and a targeted offer-push channel. Email partners@smacklip.com to talk integration.