Press & Media Kit
Prelaunch press material. Product screens and descriptions are illustrative, not confirmation of public availability. Coverage, dates, corporate status and commercial terms should be confirmed with press@smacklip.com before publication. Taste fit is never an allergy-safety confirmation.
SmackLip is a dish-recommendation platform that helps diners find specific menu items they'll love, based on their own taste profile, not strangers' star ratings. Below: brand assets, key facts, founder bio, and boilerplate language for press use.
The one-liner
SmackLip is the first restaurant-and-dish discovery app that recommends specific menu items based on a structured, dimensional profile of a diner's own taste, not stranger star ratings, not friend likes, not editorial authority.
The pitch in three paragraphs
The problem. Existing restaurant apps tell you which restaurant is good in aggregate. They don't tell you which dish at that restaurant you will love. A four-star restaurant can serve you a dish you regret; a three-star restaurant can serve you the meal of your life. Star averages are the wrong layer of granularity for the problem real diners face: what should I order, here, tonight?
The product. SmackLip starts with a three-minute SmackLip Basic Profile, seven sliders across Rich, Bitter, Salty, Sour, Spicy, Sweet and Umami. Its personal Tongue Rating is designed to surface dishes that fit each diner. Taste Buddies compares group options around members’ tastes, dietary preferences and budgets. Taste fit does not confirm ingredients, allergy safety or cross-contact; always ask the restaurant directly. Medication-interaction alerts are not a confirmed available feature.
The data asset. SmackLip’s rating system is structured and rubric-driven rather than free-text. Dish-level signals are designed to refine personal recommendations as diners rate meals. This is not a claim that abuse, fake ratings or regulatory risk are eliminated.
Key facts
| Product | SmackLip, personalized dish-recommendation app for diners. iOS first, Android to follow. |
|---|---|
| Founder | Michael Woods. (Founder bio below; full bio available on request.) |
| Founded | 2026 |
| Stage | Preparing for public launch. Contact the press team for current beta access and corporate-status details. |
| Coverage | Coverage varies by area. Ask the press team for current verified figures; seeded entries do not mean active restaurant partnerships. |
| Tech stack | Expo / React Native (mobile), Fastify / Node.js / Postgres (API), Replit-hosted web surfaces. |
| Patent | Patent Pending. U.S. Provisional Patent Application No. 64/057,201 (filed May 4, 2026), covering a group restaurant recommendation algorithm with multi-axis taste-profile matching, dietary-constraint index pruning, and fairness-aware group scoring. |
| Trademarks | SmackLip™ and Taste, mapped.™. |
| Website | smacklip.com |
| Press contact | press@smacklip.com |
| Partnerships | partners@smacklip.com |
Founder bio
Michael Woods is the founder and inventor of SmackLip. [A full founder biography is available on request from press@smacklip.com; this short version is intentional pending finalization of the long-form bio.]
Brand assets
All logos and marks below may be used for editorial press coverage of SmackLip. Please do not modify the marks (no recoloring, distorting, or layering text on top), and please use the marks alongside accurate descriptions of SmackLip. For other uses (partnerships, advertising, merchandise), please write to press@smacklip.com.
Logos
Color palette
Use the palette below for any graphics that include SmackLip alongside other brands.
#3D1800#F26B0F#FFF8F0#2A0F00Typography
Wordmark / display: Ngaco (license-free, self-hosted).
Headlines: Plus Jakarta Sans, 700–800 weight.
Body: Plus Jakarta Sans, 400–500 weight, with system fallback (SF Pro on Apple, Inter on web).
Boilerplate
Drop-in copy for press use. The first paragraph is the standard short version; the second is the long version.
Short version. SmackLip is a dish-recommendation app built around a personal taste profile, not strangers’ star ratings. It is preparing for public launch; contact the press team for current beta access. Taste fit is not allergy-safety confirmation. smacklip.com
Long version. SmackLip is a dish-recommendation platform built around a structured, seven-dimension personal taste profile rather than restaurant-wide star averages. Diners refine their profile by rating dishes. Taste Buddies brings personal tastes, preferences and budgets into group planning. Wine has a separate personal taste journey. Taste fit never confirms allergy safety: diners must check ingredients and cross-contact with the restaurant. Founded in 2026 by Michael Woods, SmackLip is preparing for public launch. Coverage and launch timing should be confirmed with the press team. smacklip.com
What's accurate & what isn't (for fact-checkers)
| Project-record facts | Founded in 2026 by Michael Woods. Patent Pending: U.S. Provisional 64/057,201, filed 2026-05-04. Contact press for current legal and filing status. |
|---|---|
| Confirm before publication | Public availability, beta access, incorporation, trademark registration, current coverage and launch timing. This page does not establish those statuses. |
| Confidential / off-the-record | Specific implementation details of the Tongue Rating prediction function and the Taste Buddies algorithm are trade-secret-protected pending publication of the patent application. Please do not request or publish these details without an NDA. |
Contact
Press: press@smacklip.com
Partnerships (restaurants, card issuers, POS providers): partners@smacklip.com
General: hello@smacklip.com
Response time: typically within one business day for press inquiries.